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Not all Online Business Listings are the Same

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In a study by MarketingCharts, the top cited information, searched for on local businesses were: List of products/services 12%; Phone number 11%; Physical address 10%; and Opening hours 10%. (February 2014).

That’s why all our Business Directory Listings come with; Company Name, Address, Telephone and Mobile Numbers, Opening Times, Photograph or Logo, Discount Voucher and the all important Products/Services Keyword list, all for just £10 (inc.VAT) a year.

If you have a business website, then linking your business listing, is a great way to direct potential customers to your full list of Products/Services, Galleries and Testimonials for the equivalent of just £5 (inc.VAT) a month.

Putting you in Control. 24/7 Access & Discount Vouchers

Why be constrained to emailing those important updates for your business listing to a third party and then waiting for them to find the time. With 24/7 access to your Business Listing, you’re free to update your information and voucher offer at a time to suit you.

Carrying a voucher with your Business Listing could be the reason your product/service is chosen over a local competitor. Setting up the offer is quick, easy and can be changed at any time to suit your needs. Perhaps schedule the offer to only appear as part of a Super-Sale Weekend, or when you have a few items remaining.

Why being part of an Online Community can help

Often smaller websites can get lost in the vast sea of online data that users have access to. If a user is searching for a specific company by name, then there is a good chance they will find you. If however they are searching for a local product or service ‘Hairdressers in Newport Shropshire’, then the odds start to increase unless you have a well optimised website.

By grouping the Business Directory Listings with other popular categories such as News, Events, Indoor Market Hall, Jobs or Town Team, and optimising them together as an online community for local searches (eg: News for Newport Shropshire), the whole website works together to improve the chances of being well placed on Google for local searches.

An example of this ‘Community Optimisation’ is Newport’s Indoor Market Hall web page on allaboutnewport.co.uk. It’s now much easier to find opening times, location, list of traders and their products/services for the Indoor Market. It’s current position on Google may have helped drive the 200+ unique online visitors it received during May 2014.

A quick search for ‘Newport Indoor Market’ or ‘Indoor Market Newport Shropshire’, demonstrates how effective local SEO (search engine optimisation) can help boost the odds of being found online. Google’s Keywordtool suggests that an average of 1900 searches (Q1+Q2) are made each month for the term ‘Newport Shropshire’. Try this yourself and you’ll see how being part of an online community could help your business products/services to be seen by local people.

Why Local Search Results Matter

• 74% of Internet users perform local searches (Kelsey Group)
• 54% of Internet users would rather use the Internet and local search than phone books (comScore)
• 90% of online commercial searches result in offline bricks and mortar purchases (comScore)
• 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP/comScore)
• 61% of local searches result in purchases (TMP/comScore)
• 90% of consumer purchases are made within 20 miles of where people live or work (Kelsey Group)

This is why allaboutnewport.co.uk works hard to keep it’s place on the first page of Google for many local searches relating to Newport Shropshire. Because if we’re on page one, so are you. * Google’s algorithm is a fluid and constantly changing one. No one can or should guarantee you top spot on Google. In fact Google themselves suggest you run if anyone does.

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