All About Magazine - Issue 17

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22 FEBRUARY 2016
Thinking of a new website or
updating your old one?
5. Text and colours
Keep it simple use the same font/text style. Don’t
use too many colours, if you want to vary different
sections of your site, try using different shades of one
colour.
When in doubt, always do what works and the
norm. There’s a reason why certain types of websites
succeed.
It’s because they follow conventional practices that
visitors will adapt to quickly, or have proven to be
successful.
6. Content is king
You may have heard this expression before and it’s
true. If you sacrifice the quality of the content for the
design of the website, your visitors may likely hit the
back button in their browser and never return as a
result.
Example: “Hi, Welcome to my really boring website.
My name’s Karen Woodcock and that’s really
interesting, isn’t it? I know you’ve got a problem in
your business but before we get to that I want to tell
you all about myself and how proud I am of being
different and how long I have been in business.
We’ve been in business for over 30 years. We are a
family run/owned business. I love it! I love it so much
I want to tell you all about my mission and all the cool
things I want to do for my business.”
This is not the way to start the introduction to your
website! The visitors to your site want to know what
they get, how much it is, the quality and how quickly
they can get it and how.
All the, what I call extra information (About us,
history etc) follows when these questions have been
answered.
A well thought out website can work wonders. If you
would like further information on website analysis,
video use or have any marketing questions why not
call me on 07973 385 929 and let’s have a chat?